Each year the Desert Festival is organized here to glorify the beauty and rich culture of Thar. The Jaisalmer Desert Festival is organized by the Department of Tourism of Rajasthan in February. This three day fantasy was started as a marketing idea to attract local and foreign tourists interested in exploring the rich and colorful heritage of Rajasthan and its popular culture in a short period of time. It is interesting to note that there is no religious aspect in this festival, a rarity for an Indian festival. Thousands of visitors from across the world make desert safaris and enjoying the various events that take place during the festival such as the mustache contest, turban tying, Miss Moomal and Mr. Desert competitions. The nomads also make a journey through the desert to sell woven goods, silver jewelry etc.